![]() ![]() ![]() ![]() If they have positive interactions using this avenue, they’re more likely to come back for more products and services.Īds in Facebook Messenger also earn up to 15 times more engagement than standard ads because you can target them for specific audiences, like past customers. However, messaging apps keep 62 percent of their users after a year.įor a business, this means utilizing Facebook Messenger connects you to customers you can retain for your business. The typical mobile app retains 11 percent of its users after a year. One firm showed that people use messaging apps more than other apps. The retention rate is another big bonus for using Facebook messages. This activity level opens your business to a whole new demographic that you won’t have access to if you don’t use the messaging apps. One study published in 2019 showed that there are over half a billion more more active users on messaging apps than on various social media platforms. The user base for dedicated messaging tools is beginning to overtake that of broader social platforms themselves. When you consider broad social network trends, you get a clearer picture of how vital Facebook Messenger is for businesses. How Facebook Messenger’s Flexibility Helps Your Business ![]()
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